<p class="wp-block-paragraph">Ghanaian television personality, brand influencer and former beauty queen <strong>Emefa Akosua Adeti</strong> has opened up about the challenges she faced while building her business, saying repeated failures did not stop her from pursuing her entrepreneurial ambitions.</p>



<p class="wp-block-paragraph">Emefa Akosua Adeti, who won the <strong>Ghana’s Most Beautiful Pageant in 2012</strong>, said her journey into entrepreneurship has been marked by setbacks, financial difficulties and difficult experiences with suppliers and customers.</p>



<p class="wp-block-paragraph">According to her, she failed several times in her attempt to establish her hair business but continued returning to it because persistence was the only option available to her.</p>



<p class="wp-block-paragraph">“I failed countless times, gave up countless times but I still went back to it countless times. WHY? Because trying many times was my only option,” she said.</p>



<h3 class="wp-block-heading">From a car booth to a business</h3>



<p class="wp-block-paragraph">Adeti said her entrepreneurial journey began modestly, with her luxury hair extensions business, <strong>Hairs Ala Mode</strong>, operating from the trunk of her car.</p>



<p class="wp-block-paragraph">She recalled how some people mocked her for starting a business from a car booth, particularly because of her background as a former beauty queen.</p>



<p class="wp-block-paragraph">According to her, some people questioned why she could not afford to begin the business from a physical shop.</p>



<p class="wp-block-paragraph">Rather than allowing the criticism to discourage her, she treated the car booth as her starting capital and remained focused on building the business.</p>



<p class="wp-block-paragraph">After four years of operating from her car, she eventually secured an uncompleted store space because she could not afford a fully completed facility.</p>



<p class="wp-block-paragraph">She said it took another two years to put the space in order, followed by an additional year to establish the salon.</p>



<p class="wp-block-paragraph">Adeti said the experience taught her the importance of starting from wherever one is and gradually building towards a bigger vision.</p>



<h3 class="wp-block-heading">Business challenges strengthened her resolve</h3>



<p class="wp-block-paragraph">The former beauty queen said some of her biggest challenges included dealing with fake suppliers and customers who expected preferential treatment because they knew her personally.</p>



<p class="wp-block-paragraph">She explained that some friends and family members approached the purchase of her hair extensions as though their support for her during the beauty pageant entitled them to special treatment.</p>



<p class="wp-block-paragraph">Despite these difficulties, she continued learning from her experiences and working to improve the business.</p>



<p class="wp-block-paragraph">Adeti said she is determined to become better at running a business from the ground up while creating an environment that motivates her employees.</p>



<figure class="wp-block-image"><img src="https://www.mystorymagazine.com/wp-content/uploads/2026/08/photo_2026-08-19_11-20-09.jpg" alt="" class="wp-image-11088"/></figure>



<h3 class="wp-block-heading">She credits her parents for her success</h3>



<p class="wp-block-paragraph">Adeti also attributed much of her success to the values instilled in her by her parents, particularly her late mother.</p>



<p class="wp-block-paragraph">Born in Larteh Akuapem in Ghana, she said her father, <strong>Togbe Tutu V</strong>, the traditional ruler of the Bakpa Community, taught her discipline, hard work, honesty and diligence.</p>



<p class="wp-block-paragraph">She recalled accompanying her mother to the market as a teenager and helping her sell food.</p>



<p class="wp-block-paragraph">For Adeti, those early experiences played an important role in shaping her attitude towards work and perseverance.</p>



<p class="wp-block-paragraph">She described her late mother as the biggest influence in her life, crediting her love and sacrifices for much of what she has achieved.</p>



<h3 class="wp-block-heading">A career beyond beauty pageants</h3>



<p class="wp-block-paragraph">Beyond entrepreneurship, Adeti has built a career in television, marketing and brand influencing.</p>



<p class="wp-block-paragraph">She holds both Bachelor of Science and Master of Science degrees in Marketing from the <strong>Ghana Institute of Management and Public Administration (GIMPA)</strong>.</p>



<p class="wp-block-paragraph">As a television personality, she has hosted and co-hosted several programmes, including cooking shows and beauty and fashion-related programmes.</p>



<p class="wp-block-paragraph">She co-hosted the 2016 and 2017 editions of Ghana’s Most Beautiful and hosted the Secure Girl Talk programme for two seasons in 2018 and 2019.</p>



<p class="wp-block-paragraph">She has also hosted the GTP Wear Ghana Fashion Show and cooking programmes, including Ongalicious.</p>



<p class="wp-block-paragraph">Adeti currently co-hosts <strong>The AM Club</strong> on MX24 TV, a weekday morning programme that airs from 7am to 10am.</p>



<h3 class="wp-block-heading">A leading brand influencer</h3>



<p class="wp-block-paragraph">Her professional career has also seen her collaborate with several brands in Ghana.</p>



<p class="wp-block-paragraph">Some of the brands she has worked with include GTP Nustyle, Cindy Rice, Heaven Rice, Keyah Fitness, Arocafe, Hairs Ala Mode, Secure Conceptive, Oh Yes Feminine Wash, TomVita and Onga-Ongalicious Ghana Cooks.</p>



<p class="wp-block-paragraph">Her experience in marketing, television and brand partnerships has helped establish her as a prominent personality within Ghana’s media and advertising space.</p>



<h3 class="wp-block-heading">Adeti urges young people to keep trying</h3>



<p class="wp-block-paragraph">Reflecting on her journey, Adeti encouraged young people and emerging talents not to give up when they encounter setbacks.</p>



<p class="wp-block-paragraph">She said everyone has something unique to contribute and urged young people to understand the requirements of their chosen paths and remain committed to their goals.</p>



<p class="wp-block-paragraph">According to her, success does not always require following the conventional route, and it is acceptable to be different while pursuing one&#8217;s ambitions.</p>



<p class="wp-block-paragraph">She also encouraged young people to trust God throughout their journey and continue trying until they find the path that works for them.</p>



<p class="wp-block-paragraph">Adeti is currently reading <em>Boundaries</em> by Dr Henry Cloud and Dr John Townsend, a book she said has helped her understand when to say yes, when to say no and how to take greater control of her life.</p>



<p class="wp-block-paragraph">For Adeti, the journey from a beauty queen to television personality, marketing professional and entrepreneur demonstrates the importance of resilience, intentionality and the willingness to begin with whatever resources are available.</p>

I failed countless times but kept going – Emefa Akosua Adeti
- Categories: Story Briefs
- Tags: Emefa Akosua AdetiGhana’s Most Beautiful
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