WHAT TO CONSIDER IN DECIDING ON A “NAME” FOR YOUR BUSINESS

&NewLine;<p>The adage &OpenCurlyDoubleQuote;<em>good name is better than riches<&sol;em>” works perfect for businesses too&period; The concept does not only speak to principles&comma; values and ethical conduct of business operations&period; <&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Literally&comma; the &OpenCurlyDoubleQuote;<strong>name<&sol;strong>” of a business could impact its growth and sustainability plans &&num;8211&semi; brand positioning and other marketing efforts&comma; consumer recalls&comma; brand associations among others&period; <&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Deciding on a &OpenCurlyDoubleQuote;<strong>name<&sol;strong>” for a business idea is an important exercise&comma; demanding careful consideration&comma; research and consultations&period; <&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Below are some pointers to help you coin a great company name with superior brand benefits&colon;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>• the name must be short and simple<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>• the name must be easy to spell and pronounce <&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>• the name must stand for &OpenCurlyDoubleQuote;<strong>something<&sol;strong>” &&num;8211&semi; value&comma; product or service <&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>• the name must be registrable &lpar;remember the Registrar-General has the power to reject a name which is &OpenCurlyDoubleQuote;passing off”&comma; connote illegality or immorality etc&rpar;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>• the name must be one you will be proud as the business owner to associate with and work for&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>The Author is Richard Nunekpeku&comma; a lawyer at E&period;L Agbemava Law Office&period; He is reachable at Richard&period;nunekpeku&commat;outlook&period;com<&sol;strong><&sol;p>&NewLine;