Learn to separate business from charity – Queenie Kessie

&NewLine;<p class&equals;"wp-block-paragraph">Ghanaian entrepreneur Queenie Kessie has shared lessons from her entrepreneurial journey&comma; urging business owners to understand the difference between running a sustainable enterprise and offering personal assistance to others&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Kessie&comma; who was born and raised in Belgium&comma; said her interest in entrepreneurship was shaped by her upbringing in a business-oriented family&comma; where she watched both parents operate businesses&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Although she studied chemistry as a backup career&comma; Kessie said entrepreneurship remained her main passion&period; Her commitment to business has since led her to pursue additional training in areas including business coaching&comma; management and mindset development&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">One of the major lessons she has learned through her business journey is the importance of separating business from charity&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">According to Kessie&comma; her desire to help people in the past sometimes resulted in difficult experiences&comma; including betrayal&comma; theft and financial losses&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">These setbacks&comma; she explained&comma; taught her the need to establish clear boundaries while maintaining a spirit of generosity&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">For Kessie&comma; helping others should not come at the expense of a business&&num;8217&semi;s ability to survive and grow&period; She believes entrepreneurs must protect their time&comma; resources and investments while being intentional about how they support others&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">She also identified overthinking for customers and business partners as another challenge she has worked to overcome&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">By setting clearer boundaries and communicating the value of her time and services&comma; Kessie said she has become better positioned to protect both her energy and business interests&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Her entrepreneurial portfolio includes EMAS Agency&comma; Fitness Trading Africa and Zillionaire Afrique&period; She is also working to create more opportunities for African entrepreneurs through initiatives such as EMAS Jobs&comma; which seeks to connect freelancers in Ghana with clients around the world&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Kessie said purpose continues to be a major force behind her entrepreneurial journey&period; She encouraged young entrepreneurs not to wait for perfect conditions before taking action&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Instead&comma; she advised aspiring business owners to start with the resources available to them&comma; understand their value and communicate that value clearly to potential customers and partners&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">She further urged entrepreneurs to remain resilient in the face of setbacks&comma; stressing that challenges can provide important lessons for building stronger and more sustainable businesses&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">For Kessie&comma; the journey of entrepreneurship is not only about generating income but also about pursuing purpose&comma; creating opportunities and building enterprises capable of making a lasting impact&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph"><&sol;p>&NewLine;