Quality and authenticity drive Hair Spice growth – Clara Naa Koshie Lamptey

&NewLine;<p class&equals;"wp-block-paragraph">Clara Naa Koshie Lamptey&comma; founder of Hair Spice&comma; has highlighted quality&comma; authenticity and customer trust as key factors behind the growth of her beauty business in Ghana&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Lamptey’s entrepreneurial journey has involved several ventures&comma; experiences she says have equipped her with practical knowledge in customer service&comma; pricing&comma; branding and business resilience&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Growing up in a family with strong entrepreneurial influences&comma; she was exposed to business from an early age&period; Her father was involved in trading&comma; while her mother worked in banking and also engaged in the sale of various products&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Lamptey later ventured into different businesses&comma; including Mary Kay cosmetics&comma; lingerie&comma; groceries&comma; kitchenware&comma; household essentials and locally branded palm and coconut oil&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">According to her&comma; these experiences helped her gain a better understanding of what customers need and the importance of adapting to changing market conditions&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Her experiences eventually led to the establishment and growth of Hair Spice&comma; a beauty business specialising in haircare products&comma; wig-making tools&comma; salon equipment and accessories&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Hair Spice currently operates branches in Accra and Kumasi while providing nationwide delivery services&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">The business caters to hairstylists&comma; wig makers&comma; salon owners&comma; beauty professionals and individuals seeking haircare products and related accessories&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Lamptey personally sources and ships products for the business&comma; placing emphasis on authenticity and quality as part of Hair Spice’s value proposition&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">She identified exchange-rate fluctuations&comma; shipping delays and counterfeit products as some of the major challenges confronting Ghana’s beauty and haircare market&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">She noted that the availability of cheaper counterfeit products can make it difficult for customers to immediately distinguish between authentic products and inferior alternatives&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">To address the challenge&comma; Hair Spice focuses on educating customers about how to identify genuine products and understand the potential risks associated with using inferior or counterfeit alternatives&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Lamptey believes building customer trust is essential for businesses operating in competitive markets&comma; particularly where consumers have multiple options&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">She has therefore urged entrepreneurs to remain committed to quality while developing systems that can support sustainable business growth&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Her advice to aspiring entrepreneurs is to start small but think big&comma; prioritise quality and customer trust&comma; and establish strong business systems from the beginning&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">Lamptey’s journey from experimenting with multiple ventures to building Hair Spice highlights the role of persistence&comma; experience and adaptability in developing a growing enterprise in Ghana’s beauty industry&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph"><&sol;p>&NewLine;