The Business Operations Manager at Earlbeam Realty, Ms Louisa Afriyie Boateng, has hinted that her outfit will continue helping young Ghanaians find employment by creating opportunities through their projects, while ensuring growth in the Accra property market.
Tell us who you are and what you do?
My name is Louisa Afriyie Boateng and I am the Business Operations Manager at Earlbeam Realty, I also double as a bit of a bookworm and an avid fan of almost all most creative pursuits.
What are your thoughts on the state of the real estate and construction industry?
The real estate market in Accra is a buoyant market. There is a lot of choice, a lot of different developments rising. The demand is here and, with a lot of interest within Accra there will automatically be a need for housing or spaces to utilise for business and recreational purposes.
How can young women be more supported to grow in the industry?
It is important for young Women to collaborate and support each other in any industry.
This is no different within the real estate & Construction industry. It also depends on your own individual values and mindset as a woman within this sector. Treat others as you wish to be treated is my motto and if you do happen to chance upon other young women or people with similar values you naturally will align with them and come together.
I also believe that there is a lot of support given to those who also ask for it. Yes, there will be times in which you may stumble upon some barriers, but again this is universally across each industry. Mindset is everything!
We have heard of your project to support and help young women and find them a role and help them to advance within the industry?
After training and forming the girls, what should they expect as the main outcome?
What are the criteria used to select the girls you want to train and form?
I believe that in training a person to fulfil a role you need to look at what their own personal goals and objectives are and find out what change means to them. Usually when a person can workout their purpose it gives a lot more clarity on which direction to help to support a young lady in. The need to want to develop is an innate thing, when you can pin point what drivers each young lady may have it becomes easier to then remind them of their why, and in turn they will be able to map out what they want to accomplish. I purely then offer support to bridge the gaps, the success comes from themselves and never from me. It is very fulfilling.
After Ghana, are there other African countries where you would like to extend more?
I would like to explore South Africa, Kenya and the Nigerian Markets, as they represent very interesting markets with young people ready to explore and take chances.
You moved from London to Kumasi and Accra? How has this helped your growth, career and life?
Spending a lot of time in Kumasi allowed me to find my roots, it gave me good grounding. It also gave me a lot of headspace to know how I wanted to realise how best to fulfil my potential in Accra. Life has a funny way of directing you down the path of your purpose. Being in Ghana has really allowed me to look at a different perspective of life, from all different social classes and faiths. It’s also given me more of a drive as opposed to a simple minded lifestyle. For me it’s a fun adventure that is just getting started.