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        Meet Yakubu Abdul Karim – The auto-crypto entrepreneur

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        SPOT ON GHANA’s BIGGEST BLOGGER; the story of AMEYAW DEBRAH

        SPOT ON GHANA’s BIGGEST BLOGGER; the story of AMEYAW DEBRAH

        GET YOUR FREE EXCLUSIVE DIGITAL COPY OF MY STORY MAGAZINE’s 11th Edition

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        Discussions on SMEs and Entrepreneurship with the French Ambassador to Ghana – H.E Anne-Sophie Avé

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        The story behind Bodyshop Gh. – the ultimate lingerie shop in Ghana

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          MY STORY MAGAZINE’s 12th Edition is out now! download your exclusive copy now

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          WHAT TO CONSIDER IN DECIDING ON A “NAME” FOR YOUR BUSINESS

          My Story Magazine by My Story Magazine
          November 26, 2020
          in Business, Entrepreneurship
          Reading Time: 1 min read
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          WHAT TO CONSIDER IN DECIDING ON A “NAME” FOR YOUR BUSINESS
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          The adage “good name is better than riches” works perfect for businesses too. The concept does not only speak to principles, values and ethical conduct of business operations. 

          Literally, the “name” of a business could impact its growth and sustainability plans – brand positioning and other marketing efforts, consumer recalls, brand associations among others. 

          Deciding on a “name” for a business idea is an important exercise, demanding careful consideration, research and consultations. 

          Below are some pointers to help you coin a great company name with superior brand benefits:

          • the name must be short and simple

          • the name must be easy to spell and pronounce 

          • the name must stand for “something” – value, product or service 

          • the name must be registrable (remember the Registrar-General has the power to reject a name which is “passing off”, connote illegality or immorality etc)

          • the name must be one you will be proud as the business owner to associate with and work for.

          The Author is Richard Nunekpeku, a lawyer at E.L Agbemava Law Office. He is reachable at Richard.nunekpeku@outlook.com

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          My Story Magazine is the one-stop platform for up-to-date trends and information on entrepreneurship and also on investment opportunities in Africa.

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          MY STORY MAGAZINE is a platform for all African Entrepreneurs. One of our goals is to create opportunities for readers to go beyond the confines of the page and engage their ideas through the inspiration and motivation that will inextricably be embedded in our content.

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